Tight budgets tempt businesses to cut back on spending. But continuous cutting of costs limits what companies can accomplish–sometimes even stunting revenues. The best way to keep budgets in check is to find ways to multi-purpose resources without sacrificing quality or benefits. In the world of marketing, presentation folders are key.
Perfect for companies of all sizes and across industries, these marketing and organizational tools are deceivingly subtle. The following are three main advantages of using these them:
One of the hardest things about effective marketing and brand management is getting your brand, name, and message, in front of prospective customers and partners. Businesses spend tens of thousands of dollars on ads and other knick knacks with little guarantee either will live past novelty. Unlike the ads that become distant memories or the trinkets that find their way to the trash, presentation folders can be used every day. They can even be reused to organize other documents.
2. Fully customizable
With strategically planning, these folders can be designed to say a lot about your company’s culture and what differentiates it from competitors. Use bright, colours to indicate a fresh, bold style. Consider black-and-white or other monochromatic choices for a more classic tone. Use both texts and graphics to tell your company’s story. If you need to hold more documents or handouts, choose a thicker paper stock or add a protective coating.
One of the biggest advantages these folders offer is the ability to use them at a variety of events, including sales meetings, board meetings, and industry conferences. The packaging for your printed materials never has to change even when going from one event to another.
No matter how you look at it, presentation folders are the best way to spotlight your brand and put it in front of many for everyday use. Very versatile, these can be perfect for you business’ marketing efforts.