If you’re a juice lover, and let’s face it, who isn’t, then Pascalyna is a brand you need to look into.
Nature intended us to consume fruits for total wellbeing, and didn’t intend us to add all manner of extras into our drinks. By doing that, you’re not gaining the benefit, and therefore, what is the point? Pascalyna bypasses all of that, and doesn’t even add water into their drinks! This means you are getting 100% natural juice, made from a special extraction method called ‘cold pressed’ Basically, this is goodness with extreme vitamin content, and comes in a variety of delicious flavours too.
Why are we telling you this? Because it’s delicious and extremely healthy, that’s why!
The packaging of Pascalyna is also fantastic, and a great role model for other companies looking to package their line of juices in a similar way. The colours of the hang tags and roll labels compliment the colour of the juice inside the bottle, e.g. orange juice has an orange colour scheme, grape juice has a purple colour scheme. This helps customers know what they are buying, and entices them in with the attractive colour shade and overall design.
We know that when it comes to packaging, eye catching is the way forward, but you don’t want to go over the top. For instance, a brand which is subtle, needs to reflect that in their packaging. A brand that is bright and ‘out there’, also needs to show that in the way they package up their goods. If you aren’t true to your overall brand ethos, your customers are going to see straight through your facade.
Pascalyna used Newprint to create both their hang tags and juice bottle roll labels for their brand. You only have to look at the decor to see why this is an ideal design choice, because not only does it fit in with what the brand is about, but the choice of material also speaks volumes. They chose a BOPP material for the label, which is durable and long-lasting, and natural-natural-vibes Kraft Desert Storm paper for the hang tags. Can you see how that all ties in?
Every single business needs to give a lot of thought to the way they package their goods, whether it is a juice bottle or something else entirely. Customers don’t want to use products that are bland and boring, they want something which is attractive and attention grabbing. Of course, the overall quality of the product itself is the most important thing, but in order for a customer to sample the product, they first need to be seduced by the packaging.
With the festive season almost upon us, packaging is more important than ever before. Many companies look to re-design their packaging at this time of year, to call out to the Christmas shopping crowd. It works, because sales are often on the increase.
The reason that Pascalyna’s design works, even though it doesn’t have a festive feel, is because it is genuine. We mentioned before about being true to your company’s ethos, but the recycled look to the packaging ties in with the vegan-friendly, natural feel of the entire company. Customers feel safe in the fact that everything is exactly as it is marketed, without any hidden details. Building up a bond of trust with existing customers is a vital part of retaining them, but it also helps you to attract new ones at the same time.
You also have to be clear about what is inside the bottle or package. Nobody wants to have to do detective work into what a product is! It might cause some customers to be intrigued and look into it more, but it could also cause a customer to not want to waste their time, and pass over to a competitor instead. That isn’t something you can afford to risk in these competitive times!
Newprint can help you create the ideal packaging design for your product, by incorporating various different colours, patterns, materials, designs, and stand out points, helping you to rise above the competition.
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