Do you ever wonder what your firm could do for the environment? Sustainable design is one way to
help the environment and encourage others to do so as well by your example.
Sustainable Design (what’s it all about?)
The intention behind sustainable design is to use sensitive and skillful design to completely eliminate
any negative impact on the environment. This means that no non-renewable resources are used to
make these products. The idea is to minimally impact the environment and connect people to the
With sustainable design, dematerialization is the key. Reusing and recycling materials as much as
possible should go into every product, making printing more environmentally-friendly. This means
printing on recycled paper and reusing materials in the design. Ideally, this also means recycling and
reusing these materials once they are no longer needed. Reusing and recycling cuts down on the
amount of waste in landfills, of course, but this also decreases the consumption of fresh raw materials
and new synthetic, and possibly hazardous, chemicals being used to create more products.
What sustainable design does
Sustainable design projects are supposed to be meaningful creations that could lead to a shift in
behavior. For instance, something designed in a sustainable way could create a lasting relationship
between the service or object and the end user, helping them to become more mindful of social
differences and the environment. Of course, just seeing that you utilized environmentally-friendly
printing can create a good example that others will follow.
Environmentally-friendly printing and sustainable design is more important than ever before because
it makes a direct impact too. The world’s population and the affluence of these people have increased,
and the amount of materials being used and disposed of is increasing exponentially. The rate these
resources are being used is beyond a sustainable level; something needs to be done, and sustainable
design and reusing materials is one thing you can do to do your part to slow the use of these precious
Sustainable design and your business
If you and your business want to do more, one thing you can do is look certification by the Forest
Stewardship Council Canada. FSC promotes responsible forest management, and provides international
labeling and certification for businesses and products that meet this body’s strict social and
environmental standards. By looking for their logo, you are seeking out products made from fibre from
forests that meet these criteria, and all processing through end product have also reached or exceeded
FSC standards. Looking for these products, allows you to help make a healthy change for our forests.
Choosing to print on recycled paper and cardstock is another option. Made from post-consumer waste,
recycled papers are high quality, and when treated minimally, they have a more natural look and feel
that makes it obvious that you and your business are committed to sustainability, which is something
that is of paramount importance to many of your clients and customers. Using recycled material for all
of your printed materials will show that you are committed.
Finally, when working with a printer, or any other product or service provider, you should also find out
about their commitment to sustainability. Look to see whether they employ sustainable design for their
own products and carry out their business in an environmentally conscious way before you purchase
from them. Find out if they recycle, and look into how they handle disposal of any chemicals they use.
Feel free to ask questions. If you would like to learn more about environmentally-friendly printing
offered by NewPrint, contact us today.
Sustainable design and environmentally-friendly printing are just some of the things you can do for a
more socially and environmentally responsible business.