Categories: Design

10 Eye-Popping Creative Packaging Designs

In many cases, the packaging is the customer’s first impression of a product. This is why companies are constantly striving to outdo themselves, and create better, more aesthetically pleasing, and most importantly more eye-catching packaging to wow consumers. Below is a list of 10 creative packaging designs we thought were worth sharing.

Nike Air

From German agency Scholz & Friends, this cushion packaging replaces the standard shoebox, for a design that shows off the beauty of the shoe and creates less waste as well. And there is something to be said for Airs packed in air.

Source: http://www.creativeguerrillamarketing.com/advertising/30-fresh-creative-product-packaging-designs/

Pistachios

This creative packaging design points to the “experience” of eating pistachios. After all, the shell is half the fun, no?

Source: http://www.thedieline.com/blog/2012/6/24/student-spotlight-mighty-nuts.html

Sony

Sony wanted to prove that their Walkman Sports earphones were waterproof. Point taken.

Source: http://draftfcb.co.nz/draftfcb-news/draftfcb-sony-introduce-bottled-walkman-zealand/

Tissues

Beautiful in its simplicity and straightforward aesthetics, this tissue package would be a welcome replacement for those unsightly cardboard boxes.

Source: http://goodbymarket.com/?pid=36608503

Juice Boxes

These cleverly-shaped juice boxes are one of the creative packaging designs which could make them more appealing to kids while highlighting the main ingredient.

Source: http://lovelypackage.com/student-work-yunyeen-yong/

Festina Watches

Similar to the Sony earphones, Festina wanted to highlight their waterproof watches. The tagline, “engineered for water,” establishes these watches as a niche product and makes them very appealing to certain demographics.

Source: https://www.behance.net/gallery/Festina-Profundo-The-Divers-Watch-in-Water-Packaging/6567471

Thelma’s Cookies

Thelma’s are clearly going for the nostalgia here, and this creative packaging design reminds us of mom’s baking. We can almost smell the cookies!

Source: http://www.thelmastreats.com/order.aspx

Panasonic Earphones

This is a simple but incredibly effective packaging design, with the earphones arranged in the shape of musical notes. It’s a design that points to the purpose of the product.

Source: http://www.designscene.net/2010/07/panasonic-note-by-scholz-friends.html

Orange Drop

Though only a concept, this unique packaging would ensure that Orange Drop would stand out in the juice box aisle. This is one of the most creative packaging designs we’ve seen.

Source: https://www.behance.net/Gallery/FIRMA-PACKMAN/95636

Hanger Tea

Not only are these a beautiful way to display tea, the hangers can also be clipped to the rim of your mug to make steeping your tea simple and easy. This is a design that combines aesthetics with functionality.

Source: http://www.yankodesign.com/2010/01/07/hang-me-some-tea/

The internet is packed with amazing examples of creative packaging design. Know of any good ones we missed? Let us know in the comments!

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